Privacy Policy
Last updated: 1/13/2026
Your Privacy Matters
At Caddie Callum, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, and safeguard your data when you use our AI-powered golf coaching services.
Information We Collect
We collect the following types of data to provide our golf coaching service:
| Data Type | Purpose | Storage Location |
|---|---|---|
| Email address | Account authentication | Firebase Auth |
| Golf swing videos | AI analysis | Firebase Storage |
| Pose/skeleton data | Swing analysis | Extracted on-device via MediaPipe, sent to backend |
| Chat messages | Coaching conversations | Firestore |
| Subscription status | Access control | Firestore + Apple/Stripe |
| Device identifiers | Analytics | Firebase Analytics |
Profile Information
- Name and contact information when you create an account
- Profile information including handicap and playing preferences
- Payment information for premium features (processed securely by third-party providers)
How We Use Your Information
- Provide personalized AI-powered golf coaching and analysis
- Improve our services and develop new features
- Communicate with you about your account and our services
- Ensure the security and integrity of our platform
- Comply with legal obligations
Third-Party Services
We use the following third-party services to provide our platform:
Google Firebase
- Firebase Authentication (user accounts)
- Cloud Firestore (lesson history, user profiles)
- Cloud Storage (video uploads)
- Firebase Analytics (usage analytics)
Privacy Policy: firebase.google.com/support/privacy
Apple StoreKit (iOS App)
- Processes all in-app purchases and subscriptions on iOS
- Apple manages payment data directly
Privacy Policy: apple.com/legal/privacy
Stripe (Web)
- Processes payments for web subscriptions
- Stripe manages payment data directly
Privacy Policy: stripe.com/privacy
MediaPipe (Google)
- Pose detection runs ON-DEVICE only
- No video data is sent to Google for pose detection
- Only extracted landmark coordinates are transmitted to our servers
Information Sharing
We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following circumstances:
- With the third-party service providers listed above to operate our platform
- When required by law or to protect our rights and safety
- In connection with a business transaction (merger, acquisition, etc.)
- With your explicit consent
Data Retention
We retain your data as follows:
- Video Storage: Uploaded videos are retained until you delete them via the app or delete your account.
- Chat History: Lesson conversations are retained indefinitely to provide coaching continuity. Deleted upon account deletion.
- Account Data: Retained until you delete your account via the app's Profile screen. Upon deletion, your data is permanently removed within 30 days.
Data Security
We implement industry-standard security measures to protect your personal information:
- Encryption of data in transit and at rest
- Regular security audits and assessments
- Access controls and authentication measures
- Secure cloud infrastructure with reputable providers
Your Rights
You have the following rights regarding your personal information:
- Access: You can view your data within the app (lesson history, profile).
- Deletion: Delete your account and all associated data from Profile → Delete Account.
- Portability: Contact help@caddiecallum.com to request a data export.
- Correction: Update your profile information within the app.
- Opt-out: Opt-out of marketing communications at any time.
California Residents (CCPA)
We do not sell personal information. You have the right to know what data we collect and request deletion. To exercise these rights, contact help@caddiecallum.com.
EU/UK Residents (GDPR)
You have the right to access, rectify, erase, restrict processing, and port your data. You may also object to processing and lodge a complaint with a supervisory authority. Contact our Data Protection contact at help@caddiecallum.com.
Cookies and Analytics
We use cookies and similar technologies to enhance your experience and analyze usage patterns. You can manage cookie preferences through your browser settings.
Children's Privacy
CaddieCallum is not intended for children under 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us immediately at help@caddiecallum.com and we will delete such information.
Contact Us
If you have questions about this Privacy Policy or our data practices, please contact us:
Email: help@caddiecallum.com
Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last updated" date.